The LEOPARD Principle: Reasons for choosing Gallagher Hollenbeck over other firms.

In addition to all the specific services we offer listed in another section, Gallagher Hollenbeck is the only firm, which holds its research up against the LEOPARD standard. The research must be Local, Explained, Organized Personal, Political, have Perspective, Analyzed, Reported and Digested.

Local – Campaigns do not happen in a vacuum, and neither does research. There is very little reason to talk about coastal erosion in a landlocked state, or the urban plight in a rural community. Our professional researchers will build a district profile, read polling, and will focus on relevant local issues.

Explained - Campaign managers do not have the time to ask what a bill was or why it is significant to this or that particular race. Campaign managers need the information to be accessible without having to add outside knowledge. Our professional researchers spend a tremendous amount of time processing, refining and tailoring data reports relevant to your campaign. We make information accessible so your campaign can use it quickly.

Organized - No campaign wants to miss an opportunity. So all the best material must be upfront in the report, and the material must be categorized and presented clearly in different contexts, that are understood through suggested headlines or actions steps. Our professional researchers provide this sort of road map to turn data into real actionable strategies.

Personal – Research needs to include biographical, financial, and other personal information. For example, has a candidate invested in companies that are doing business with nations that harbor terrorists, and have they paid their taxes, and do they claim to live in the district (but not really)? Our professional researchers have the experience to know what to ask and where to find answers.

Political – Research also needs to include everything a candidate has said publicly to define themselves or contradict themselves, or that highlights a greater difference in opinion or ethical standards than the electorate will tolerate. Our professional researchers know the difference between a bill and an amendment, and can take thousands of individual public statements, votes and other activities, and focus them into a coherent picture.

Perspective – Research must be also on guard to not “throw the baby out with the bath water.” Yes, it is good research that a donor to the opponent was just imprisoned for bribing an elected official, but how much has your candidate taken from the same donor? Sometimes great research cannot be used because of contextual issues. Gallagher Hollenbeck’s professional researchers protect clients from those types of missteps.

Analyzed - Research cannot just be sorted. It has to be assigned a value, prioritized and turned from information into tools. In the same way some tools are better for building houses and some for tearing them down, not all research is created equal. Our professional researchers identify which information is useful, to accomplish your campaign’s goals.

Reported – A report comprised of 10,000 sheets of paper does no one any good. Our professional researchers take all of that data and make 30 or 50 pages of solid hits and things to avoid, and is the function that makes the research usable to clients.

Digested - The sooner each piece of data can be gathered, analyzed and presented, the longer the candidate and campaign will have to decide how to use it. Our professional researchers do not waste time learning how to find information; they spend time finding material for your campaign so that you don’t have to.